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We discovered that there was a gap in the market, in terms of access to creative and ICT services to small and medium business, despite the fact that they are still in need of the same services.
Client relationship training, branding and marketing are just but some of the services that they lack due to affordability — these businesses cannot afford to procure the services of big marketing or digital agencies. So our aim was to specifically target SMEs and MSMEs with competitive packages, while still maintaining the same quality of service that a higher level agency can provide.
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We also realised that professionals within the space are grossly mistreated, with strict timelines, underpayment or nonpayment. They also lack auxilliary skills such as communication and project management. The clients are not that safe either, with various malpractices in the industry such as fraud and non-performance of services.
What We Do Different
We, therefore, aim to change the landscape by bringing together professionals from various fields within the creative sector, and relieving them of the burden of dealing with clients so that they can focus on their work. As for clients, we also are relieving them of the burden of dealing with creatives and techies, especially if they are not from a technical or creative background, so that they can focus on growing their businesses.
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