Digital Marketing
When most people mention digital marketing, they rarely know what this field entails. It is mostly used as a sweeping term for any form of online marketing. Digital marketing is a broad field that encompasses other major online marketing techniques, such as social media and content marketing. Our aim is to demystify the term digital marketing and help businesses understand what it means or what to expect from a digital marketer/ digital marketing agency.
What is digital marketing?
Digital marketing is the promotion of products, services, or brands using the internet, mobile devices, social media, search engines, and other digital channels to connect with customers.
The main branches of digital marketing
The main branches of digital marketing include:
Social media marketing
Influencer marketing
Content marketing
Bulk sms
Email marketing
Search Engine Marketing
Search Engine Optimisation
Fundamentals of digital marketing
Here are the main methodologies and strategies of digital marketing:
Social media marketing
Social media marketing is mainly done using social media channels such as Facebook, Instagram, and X (formerly Twitter). It ranges from organic posting to paid search or sponsored posts.
Influencer marketing
Influencer marketing involves the use of people with a large following or with a niche audience to push your own products.
Content Marketing
Content marketing is done through the use of creative posts such as blog posts, videos, e.t.c. The engagement drawn from such content makes users curious about your product, thus helping to generate leads. For optimal results, ensure not to oversell, and that the content is actually helpful, authentic and engaging.
Bulk SMS
As the name suggests, Bulk SMS are texts sent in bulk to your core clientele. This should mainly be used to target already existing users of your business. Reminding them of new product lines or important information. Be sure to obtain consent from the users, so as not to go against data privacy laws or be a nuisance.
Email marketing
Email marketing is almost similar to bulk SMS; the difference is that the channel is now emails, and the text is longer. You could also include images, CTA buttons, or graphics in the emails, making them more appealing and interactive.
Email marketing can also be used to target new users, for instance, users who subscribed to your newsletter. But consent is also paramount. Particularly in foreign markets such as the EU. On the plus side, email marketing is cheaper than Bulk SMS.
Search Engine Marketing
Search Engine Marketing is done through Search Engines like Yahoo, Google or Bing. Examples include Google Ads or Google Display ads.
Search Engine Optimisation
Search Engine Optimisation is a set of techniques used to help pages on your website rank better in search engine results, such as Google. It helps you gain organic traffic and may be a cheaper method than Search Engine Marketing. The techniques include: Keyword research, link building, and technical SEO.
Sansa Digital is a digital marketing agency located in Nairobi, Kenya. We have experience curating digital campaigns for a wide range of clients across different sectors and practices that generate leads and increase sales. Let us help you reach your core audience.
