When choosing a social media influencer to partner with. You need to consider various factors. Factors such as:
Would the influencer’s following and content appeal to your target audience?
Does the influencer have the appropriate level of reach?
Would the influencer agree to work within your budget?
You also need to take into account the metrics that matter. Different platforms have different metrics that might apply to your campaign. For instance, on video-based platforms such as YouTube, the total watch time matters because it tells you whether or not the influencer’s content is appealing. This will help you come up with Key Performance Indicators (KPIs) that will inform your campaign budget. Examples of KPIs could be— total reach that the campaign needs to amass, or total follower count from the campaign, if you are looking to increase your page’s following.
There are various levels of influencers such as macro, micro and nano influencers. In this article, we are going to cover mostly micro and macro influencers across Facebook, Instagram and TikTok.
The top social media influencers in Kenya. Source: Canva.com (modified)
Key insights
Lupita was the top creator on Facebook with had 847.7k views per video and 231.42 millioin total views in 2026.
Backbench animations were the top creators on both Instagram and TikTok. They received 4.33 million views per video and 211.99 million total views on Instagram.
On TikTok, Backbench animations received 5.32 million views per video and 255.44 million views in 2026.
The top 10 social media influencers in Kenya
We compiled this list using data from OdipoDev. The facts and figures on this list are based on data from early 2026.
Here is a list of the top 10 social media influencers in Kenya, based on views.
Top Facebook influencers in Kenya
Facebook allows users to upload videos, reels and photos. You can also cross-post your reels to your Instagram account, as they are owned by the same parent company. This might be an attractive feature for brands, because when you hire a Facebook or Instagram influencer, they can post on both platforms, thereby increasing your reach.
@Lupita Nyakisumo
Lupita had 847.7k views per video and 231.42 million total views in 2026. She mainly creates fashion content. The content creator has a following of more than 1.7 million.
Lupita Nyakisumo. Source: @Lupita Nyakisumo (modified)
@Tr_Kalausi
Tr Kalausi had 391.4k views per video in 2026. His page had a total of 260.66 million views. He has a following of more than 1.8 million followers. Kalausi mainly posts comedy content.
@Tom daktari
Tom Datari received 369.5k views per video and 90.16 million views in 2026. Tom had 1.3 million followers on his Facebook page. He mainly posts short comedy skits.
Top Instagram Influencers in Kenya in 2026
Instagram is an app where users can post photos or short videos(reels). Therefore, Instagram focuses much more on aesthetics rather than intellect, compared to X. If you have a cosmetic, or clothing line, or are a photographer or videographer, then Instagram might be the platform for you due to its emphasis on visually appealing content.
@backbench_animations
Backbench Animations posts cartoon-like videos on their Instagram page. They received 4.33 million views per video and 211.99 million total views. Backbench Animations have more than 456k followers on their Instagram page.
@Crazykennar
Crazy Kennar had 1.10 million views per video and 119.33 million total views in 2026. He posts short comedic skits, and has more than 2 million followers.
@the_roamingchef
Ombachi Dennis (the_roamingchef) has more than 1.5 million followers. He received 1.06 million views per video and had 62.55 million total views in 2026. Ombachi mainly posts short cooking videos on his famous balcony.
@Bernice Nunah
Bernice had more than 1.04 million views per video and 89.84 million total views in 2026. She mainly posts about lifestyle content. The influencer has more than 602k followers on her Instagram.
Bernice is in the first class section of a plane. Source: @bernice.nunah (modified)
Top TikTok Influencers in Kenya in 2026
TikTok is a much more recent application that primarily focuses on short videos. It is hugely responsible for the erosion of dopamine levels, especially among the younger demographics. Consequently, it has faced much more backlash across various jurisdictions and is banned in several countries, such as India and Italy. As a result, you might want to reconsider before you make it your main social media marketing channel. Its shortcomings aside, it is a really good application, especially if you want to target the younger demographic. Remember, people usually form their brand loyalties while still young and impressionable, and these brand loyalties often stay the same throughout your lifespan. So if you are a start-up, or you are releasing a new product line or you want to attract a new target group, then TikTok might be the app for you.
@backbench_animations
BackBench Animations makes another appearance on this list. They also crosspost their funny animated videos, with more than 3.8 million followers on TikTok. BackBench Animations had 5.32 million views per video and 255.44 million views in 2026.
@funnyteam254
Funny team makes short comedic skits. He has 4.97 million views per video, and 1.27 billion total views in 2026. Funny team boasts of more than 6.5 million followers on his TikTok page.
@Hilarious_kiragu444
With more than 2.9 million followers on his TikTok page, the Kenyan content creator makes skits by trying to illicit funny reactions from the Kenyan public. Hilarious Kiragu had 3.39 million views per video and 861.38 million total views in 2026. He has more than 2.9 million followers on his TikTok page.
There you have it. Now you don't have to do much research when looking for an appropriate social media influencer in Kenya.
